Whatever happened to being a MUSICIAN?

Through the sixties and seventies people could actually make top dollar and mean something in the music industry for playing music. Now it seem like all people want to see is image. When was the last time that a legitimate virtuoso guitarist or pianist or drummer really meant something in the music industry? Now it's all pop singers that are all appeal, sub par indie acts that are pseudo jaded about music, rappers that care more about money than music, and obscure metal sub-genres that focus mainly on screaming over a monotonous cacophony. What happened to people that could get on stage and play an instrument insanely well without a crazy outfit on or a political or social stance or having to stick to a certain image. Nobody that sells in the mainstream does that, what happened to people like Jeff Beck or Donald Fagan or Chick Corea or Les Claypool? Where are this generations musicians??